Our software platform has everything you would expect from a professional survey tool —yet it's easy to use.

The system was originally developed in Norway, first in the 1990s as an internal system at MMI (the Market and Media Institute, now Ipsos), and then from 2000 onwards as MI Pro.

In recent years, the system has been further developed by the British company Walr. Through our collaboration with them, we can offer our customers access to a highly comprehensive platform for collecting, processing, and performing basic analysis of surveys.

In other words, we have a long history, so if you choose our software, you won’t be alone. It is currently used by a number of Nordic institutes, companies, and organizations. Both researchers, consultants, and marketers use the system in their daily work, catering to everyone from the most advanced users to those who are inexperienced.

Feel free to ask us for references and contacts.

A simple survey designer.

In the designer, you can easily create your own surveys, ranging from simple to highly advanced. You will have easy access to almost everything you need, and with a brief introduction, you'll quickly get comfortable in a user-friendly interface.

Here, you can customize your own appearance and find several interactive question types designed for mobile use and advanced logic. Most features are accessible from the user interface, and if you need more, you can control many aspects with HTML, JavaScript, and CSS. You can also easily distribute your surveys via email or SMS. Advanced quota management is included as well.

An analysis module that performs all basic analysis.

With a simple drag-and-drop interface, the analysis module in the platform has become popular among all our users. Here, you can create professional basic analyses—just like the ones you typically receive from institutes.

You can generate tables with significance testing, sorting, filtering, and much more. Export the results to Excel or Word easily. You can also create graphics and export them directly to PowerPoint using your own templates. There are interesting target group analyses with printing and filtering of open responses. In other words, you’ll have much of what you need to uncover the "secrets" in your surveys.

And an extra perk: If you have any previous SPSS files, you can use our import wizard to bring in your existing data for analysis and perform the same analyses with it.

A robust toolbox for data processing.

Often, there's a need to prepare data before bringing it into analysis, which is why it’s quite unique that our platform integrates four key tools for this purpose. Here, you can do almost everything you need in a seamless and integrated process.

• Match two or more datasets to compare results over time.
• Add additional data (e.g., from a customer database).
• Weight data or create indices.
• Code and categorize open responses.

Some tasks are very simple, while others may require a bit of training, but if it becomes too difficult, we can assist you with that as well.

An important point to note is that, unlike other comparable systems, you don’t need to export to other programs (e.g., SPSS) to perform these operations. Everything is seamlessly integrated with data collection and analysis.

Online presentation with a PIN board.

You will likely often need to share data with other stakeholders, both inside and outside your organization. That's why we’ve included what we call a "PIN board," where you can distribute the tables and graphics you create in your analysis. Additionally, you can freely add images and text to supplement these. If the PIN board is created for a survey that is currently in the field, the data will be updated continuously.

The links to the presentation can be open, or, as the name suggests, they can be protected by a PIN code that you create and distribute.